5 Reasons Why Mobile Users Will Abandon Your Website
1. Non Responsive Websites
The mobile web continues to grow, with reports over Christmas showing mobile commerce represent 37 % of all online retail sales. Most larger brands have a receptive web site that will certainly reconfigure its display screen according to screen size. A doctors’s support group found that when it upgraded from an HTML website to CMS (WordPress), the number of visitors looking for topics such as ‘suspended doctors’ ‘ NCAS ’ and ‘exclusion from clinical practice’ increased.
Popups are usually bad, however are particularly unwelcome on a small mobile screen. They obscure the material and are typically tough to close, with a small ‘x’ in the corner.
3. Poor Payment Options.
Payments continue to be among the most significant barriers to mobile commerce. Users presently have the following options:.
a)Enter credit or debit card information manually (can be tiresome, even on a well optimised site).
b)Use saved payment and address information from previous purchases. This is one of the reasons for Amazon’s success on mobile.
c)Use an alternative payment alternative like PayPal. By doing this, users need only enter an email address and password.
4. Tiny links.
Hyperlinks on mobiles websites, particularly calls to action, ought to be simple and easily noticeable to click. They need to likewise suffice area between them to avoid unexpected clicks.
It’s still all too typical for websites to believe they can make do with fiddly little links and buttons that are difficult to press and extremely frustrating. A company offering door to door distribution of flyers in the London area, had an HTML website that did not display well on small screen mobile devices. An upgrade to CMS, by a professional website design firm in Loughton Essex, resulted in an increase in enquiries online and business.
5. Sluggish packing pages.
Page load speed is important in ecommerce, and if anything it’s most likely more crucial in mobile commerce as people often rely on their phones when they’re sidetracked or looking to kill time, so they don’t want to wait around for ages while pages load.
And though websites can do little about unreliable 3G connections they can quickly do something about it to limit their page sizes and strip out any unneeded content or functions.
Though not an ecommerce website, Facebook’s app made use of to be one of the most painfully slow mobile experiences around, though Thomas Cook’s website beats it bies far.
The loading ‘circle’ is an all too familiar website sometimes.