This has actually been one of the largest debates for SEO in the last year.
Google is the most effective search engine as confirmed by its number 1 status in a lot of countries. Google wants to discover pages that have amazing individual interaction metrics like natural search click-through rate (CTR), dwell-time, the bounce rate and also conversion rate – and give that web content greater organic search rankings. If various other individuals like the web content of a website and web pages on that site then it is probably the case that other people looking for the same information will also like those same pages.
Some people have actually examined whether there is proof that Google utilizes machine learning in its ranking formula.
Larry Kim ran some SEO experiments checking out the effect of click through rates over time. He discovered that greater click through rates were undoubtedly connected with enhanced rankings on search results pages.
In another current experiment, Larry discovered that dwell-time could similarly influence position. Larry said that Google’s machine learning programs are seeing through web pages that were placed highly about a year ago, yet didn’t deserve high placings, whereas machine learning is resulting in worthy web pages being rated higher.
A number of Larry Kim’s evaluations checked out information on word stream. He surmised that web pages with below average time spent on a website are susceptible with regard to SEO. Machine learning has even more of a dangerous impact on ranking when compared to the remarkable changes with the Panda as well as the Penguin updates.
Google is striding ahead in its initiatives to award quality pages higher positions. SEO using on page optimisation (placing keywords on the pages) as well as off page optimisation (link power building) might help page ranking at the beginning. But these days the proverb “content is king” is more appropriate than ever before.
As an example, with careful placing of keywords such as employment tribunals or professional misconduct for a doctors support group helping medical professionals with issues of redundancy or dismissal, on page optimisation and also off page optimization might help to move the website for the support group nearer the top of the Google search results. Employment lawyers in London could also benefit from linking up with such a website and using relevant keywords in interesting content like maternity leave guidance, settlement agreements or discrimination at work. It is probable that Google tests the water and if a website’s web pages are connected with lengthy dwell-times then high ranking will be preserved.
As well as SEO for websites, business networking is also an important way of obtaining new business and a business networking group in Erith might hold weekly breakfast meetings so that like minded business people can get together to network and pass on referrals to each other; likewise members of a networking group in Epping could meet regularly to give members a chance to build relationships and create business opportunities for each other. Good quality content on their websites will help to maintain a high ranking on the Google results pages.
Adapted from a short article by Larry Kim